S1E5

The fact is, a lot of brands struggle trying to decide what content to create for their employer brand. I mean, how do you know what content is really going to appeal to a variety of candidate audience? We’re going to be answering those questions, and a lot more on this episode of the “10X Candidate Experience Show”, so stick around.

Would you like to increase the quality of your candidate pool? Then tell stories. Would you like to increase your candidate conversion rates? Then tell stories. Would you like to increase your offer acceptance rates? Then tell stories. Are you looking to increase your employer brand’s reach across social media channels? Then you should absolutely be telling stories. Stories are the best way to communicate your company culture, and communicating a company culture is at the very heart of what it means to be inside of employer branding. Throughout history, there’s been no better way that humans can truly have an impact on each other’s lives, than through telling stories. Stories have been proven to be inextricably linked to what it means to be human. If you’re looking to have a deeper connection with candidates and employees, it’s really important to tell those stories.

Our guest is a marketing strategist and content creator. She’s passionate about communicating with people in businesses and helping others do the same. On today’s show, we’re gonna be discussing how to develop a content marketing strategy that will have a massive impact on your employer brand. Please welcome to the show, Jessica McFadden.